Lime Advertising is a marketing and technology agency based in Toronto. Since 2005 we have worked with established brands and growing businesses across Canada and the United States.
We plan and manage ongoing marketing, build websites and tools where they are needed, and connect campaigns, follow-up, sales and reporting so you can see what is working.
A free 20-minute conversation. Send a short request and we will follow up to set a time.
Trusted by established brands and growing businesses across North America
Most businesses buy marketing in pieces. One vendor handles search, another built the website, a third runs the ads, and the CRM belongs to nobody. Each piece can look healthy on its own report while inquiries go untracked and follow-up depends on someone remembering.
We have seen it in very different businesses. A franchise network with strong local demand was losing leads because nobody owned the handoff from inquiry to location.
Lime puts that work with one team. The people who plan your campaigns also build the pages, set up the tracking and report on what happened after the inquiry arrived. Before any of it, we ask how your business runs today.
Our team manages campaigns, social media, local search, reviews and email where they fit your business, so progress does not wait for the next meeting.
Some clients come to us for a new website or a CRM setup. Others have us manage their marketing month to month.
We report on inquiries, lead quality and sales where the data exists. We use AI and automation when they make follow-up faster or reporting clearer.
At Lime you work directly with the people doing the work, from strategy and creative to web development and automation. Nothing gets lost between departments, because there aren’t any.
President
Vitor leads Lime’s strategy, technology and client work. He has spent more than 25 years in marketing, ecommerce and business systems, including lead generation for franchise networks and local search for service businesses.
“After years of looking at marketing, websites, CRM, reporting, and sales follow-up together, one pattern became obvious: growth usually breaks in the handoffs.”Read Vitor’s full profile
Founder
Claude founded Lime in 2005 after more than a decade as Vice-President Creative Director at Carlson Marketing Canada and FCB Worldwide, where he worked with brands including Scotiabank, British Airways, Ford, FedEx and IBM. He has retired from day-to-day leadership. The agency’s standard for creative work and long client relationships started with him.
Since 2005
The services changed as clients’ needs changed. The office stayed in Toronto.
2005
Claude Dumoulin opens Lime as a creative-led agency.
2010s
SEO, websites, paid media and local search become the core of the work, including national and location-level programs for franchise networks.
2020s
CRM, automation and reporting join the work, so clients can follow a lead from first click to signed customer.
2023 onward
Lime adds AI search visibility and builds custom tools such as the MG Law lead intake CRM.
Client results
Each figure below links to a case study that shows the work behind it.
Personal injury · Intake
Leads grew almost twice as fast as traffic.
Lime improved visibility and built a clearer path from the website into a trackable intake process.
B2B ecommerce
Wholesale ordering that kept up with demand.
Lime made it easier for wholesale buyers to find products and check out. Top-three Google rankings for Pacific Candy’s three main keywords helped bring buyers to the store.
Lead generation & attribution
National visibility with local lead tracking.
Lime connected local websites, search and paid media with source tracking for calls, forms, SMS and email across a national cleaning network.
Request a Free Growth Review and tell us a little about your business. We will follow up to set a time, then spend 20 minutes on where you want to grow and what is in the way.
You will leave with one to three areas worth attention and a recommended next step. Sometimes that step is a fix your own team can make. There is no obligation.
The request form asks for your contact details, business type and biggest challenge.
See how we work