Merry Maids Canada: One lead system across a national franchise network
A multi-location lead-generation system produced 1,350,000+ genuine leads in five years, with source tracking showing the network exactly where to spend.
Where growth was leaking
A national franchise network with strong local demand needed one connected lead system, so every location stayed visible, every lead was attributed to the site that earned it, and both corporate and franchisees could trust the reporting.
The system that closed the gap
- A multi-location lead-generation system covering national and local visibility.
- Source attribution tying every lead back to the site and channel that produced it.
- Reporting the network and the franchisee could both trust.
What changed
The system produced 1,350,000+ genuine leads over five years. Source tracking showed 93% came through local websites and 83% were organic, telling the network exactly where its growth came from and where to invest next.
Systems behind this result
The thinking behind it
- Cleaning and Facility ServicesWhy Cleaning Leads Don't Become Booked JobsMost cleaning inquiries that never book fail for a short, fixable list of reasons. Underneath all of them sits one blind spot: the business stops measuring at the inquiry and never tracks a lead through to the booked job.12 min read
- Cleaning and Facility ServicesHow Cleaning Companies Can Win More Commercial Cleaning ContractsA homeowner books a cleaning in an afternoon. A facilities director runs a documented process with a written specification, a shortlist and a scored decision. Commercial work rewards a different playbook, and this is it end to end.12 min read
- Franchise & Multi-LocationWhy Some Franchise Locations Generate More Leads Than OthersSame brand, same playbook, same national campaign, and one location's phone rings all day while another sits quiet. Five stages differ between units, and the brand is not one of them. Here is how to diagnose each one.18 min read
Could your growth system do this?
The result above started by finding the gap. Start with a free 20-minute conversation about where leads and revenue are being lost, and if a deeper diagnosis is justified, the paid Growth Opportunity Audit maps the system that would move your numbers first.
In 20 minutes, we’ll look at where your business is most likely losing the right opportunities and what we would prioritize first.
20 minutes · No obligation · Focused on your business