Ecommerce Growth System Audit
For Shopify and WooCommerce brands paying too much for traffic that doesn't convert.
Growth System Audit
Before investing in more marketing, understand where growth is being lost
The Growth System Audit reviews how your visibility, website, lead or customer journey, CRM, automation, reporting, sales processes, and retention systems work together. We identify the biggest gaps, prioritize the opportunities, and provide a practical roadmap for improvement.
Trusted by franchise networks, ecommerce brands & high-value service businesses
Merry Maids Canada · Pacific Candy · MG Law
Proof across three growth systems: 1,350,000+ attributed franchise leads, 690% ecommerce net sales growth, and 111% law-firm lead growth.
Request your Growth System Audit
Tell us where growth feels disconnected. We'll review your needs, confirm fit, and recommend the appropriate audit scope.
The Problem
Why your growth stalls between channels, not inside them
Most businesses don't have a traffic problem. They have a tracking problem and a follow-up problem, and both hide in the gaps where no single vendor is paying attention.
Here's how it usually goes. Ads bring traffic to a site that converts poorly. The few leads that come in land in an inbox instead of the CRM, so nobody can say which campaign earned them. Follow-up waits until someone has a free minute. The monthly report counts clicks, which tells the owner nothing about money. Each piece looks fine on its own while revenue quietly drains out of the handoffs.
Across the growth systems we have reviewed and managed, the most common leak was not low traffic. It was the missing handoff between visibility, conversion, capture, and follow-up. In one franchise network, source tracking showed that 93% of leads came through local websites and 83% were organic, which told the owner exactly where to spend. In a law-firm engagement, fixing the conversion path grew leads 111% while traffic grew only 57%. So the audit does not begin with more ads, more content, or a new website. It begins by finding where the system is leaking.
What The Audit Reviews
What we look at across your seven growth stages
We check all seven stages of your growth system and find the exact points where one stage fails to hand off cleanly to the next.
| Stage | What we check | What you find out |
|---|---|---|
| Attract | Search, local, paid, social, AI-search visibility | Whether you reach real buyers or just inflate traffic |
| Convert | Site and landing page UX, CTAs, forms, offers | Where visitors drop instead of acting |
| Capture | CRM, form routing, call tracking, attribution | Whether every lead ties back to its source |
| Nurture | Follow-up automation, response speed | How many leads cool off before contact |
| Sell | Pipeline stages, lead scoring, handoff speed | Where strong leads stall or get lost |
| Retain | Repeat, reactivation, reviews, referrals | Revenue you earned but never recovered |
| Optimize | Reporting, GA4, CRM data, AI visibility | Whether reports show impact or just activity |
What You Receive
What you walk away with
A prioritized read on your growth system, ranked by what costs you the most right now.
- A stage-by-stage map of your current setup
- The specific points where leads or revenue leak
- A fix list ordered by impact, so you know what to do first
- A realistic timeline for results in your situation
How The Engagement Works
A paid engagement, scoped to your business
The Growth System Audit is a paid strategic engagement. Scope and pricing are confirmed after a brief fit and scoping conversation, based on the size, complexity, systems, and priorities of your business. We don't give away the strategic diagnosis as a sales tactic, and we'll tell you honestly if it isn't the right first step.
- 01
Request the audit
Send us where growth feels disconnected.
- 02
Fit & scoping conversation
A short call to confirm fit, scope, and pricing.
- 03
Paid audit & roadmap
We map your system, prioritize the gaps, and deliver the plan.
Audit fee credit: when appropriate, the audit fee may be credited toward an approved build or ongoing engagement started within the agreed period.
Which Audit Fits
Pick the audit built for your business
Franchise / Multi-Location Audit
For networks fighting inconsistent local visibility and thin location-level reporting.
Service Business Audit
For law firms, healthcare, home care, and B2B services that need qualified leads and faster follow-up.
Proof
What the audit has changed for real businesses
MG Law
A site that lost clients before they reached out
The gap: An injury law firm's website attracted visitors but converted them poorly, with slow pages, unclear service paths, and no bilingual structure for its full audience. The leak was in Convert, not traffic.
What got fixed: A rebuilt intake and conversion experience, faster pages, clearer service content, and English and French visibility.
Result: Website leads grew from a 56.51% traffic increase into a 111.43% lead increase. Leads grew nearly twice as fast as traffic, which is the conversion gap closing.
Pacific Candy
Strong distribution, an online store that couldn't keep up
The gap: Canada's largest specialty candy wholesaler had the demand and the brand, but an online ordering experience that throttled it. The leak was in Convert and Capture, where buyers struggled to find and order products.
What got fixed: A rebuilt product discovery, conversion, and checkout path, with top-three Google rankings for its three main keywords.
Result: Net sales rose 690%, orders rose 533%, and average order value rose 21%.
Comfort Keepers Canada
Visibility that wasn't connected to a system
The gap: A national home care brand needed durable search and local visibility as discovery shifts toward AI-assisted answers, with the Attract stage running without a sustained system behind it.
What got fixed: Connected national SEO, location-level visibility, and content, measured against the searches that decide who a family calls.
Result: 7,200 organic keywords ranking, including 156 in the top three positions and 237 SERP features across terms like companion care and respite care.
How It Gets Delivered
Built by one connected Lime team
Strategy, creative, marketing, development, automation, analytics, and reporting work from one shared plan. Lime is led by experienced leadership and delivered as one accountable partner, so nothing falls into the gaps between separate vendors.
Strategy
Creative
Marketing
Development
Automation
Reporting
Your First Step
Start by finding your biggest leak
Request the audit and we'll confirm fit, scope the engagement, and map your setup together to show you the gap worth closing first.
FAQ
Common questions about the audit
The audit reviews all seven stages of your growth system, from how buyers find you through how leads are captured, followed up, and reported, and pinpoints where one stage fails to hand off to the next. Rather than checking any single channel in isolation, we map the handoffs between them, because that's where most revenue leaks. You get a stage-by-stage read on your current setup, the specific points where leads or revenue slip away, and a fix list ordered by what costs you the most right now.
It depends on your company size and how your internal processes are set up, so there's no fixed number up front. Smaller businesses with a simpler stack move faster; larger or multi-location operations take longer because there's more to map. Once we understand your setup on the first call, we give you a clear estimate before any work begins.
The Growth System Audit is a paid strategic engagement, not a free consultation. Scope and pricing are confirmed after a brief fit and scoping conversation, because what the audit needs to cover depends on the size, complexity, systems, and priorities of your business. When appropriate, the audit fee may be credited toward an approved build or ongoing engagement started within the agreed period.
There's a short fit and scoping conversation before the paid audit begins, but it isn't a free audit or a free strategy session. Its job is to understand your business, confirm we're the right fit, agree on scope, and confirm pricing and next steps. The strategic diagnosis, the growth-system map, and the roadmap are part of the paid engagement.
You receive a prioritized read on your growth system, ranked by what's costing you the most right now. That includes a stage-by-stage map of your current setup, the exact points where leads or revenue leak, a fix list ordered by impact so you know what to tackle first, and a realistic timeline for results in your specific situation.
No. We assess what you run now and recommend a change only when a tool actively blocks tracking or follow-up. Most fixes connect the tools you already use rather than replacing them, so you keep the systems and vendors your team relies on and change only what's genuinely holding growth back.