lime
Our Capabilities

We build connected growth systems, not separate marketing services

Most agencies hand you a website, then SEO, then ads, then a CRM, and leave you to make them work together. We design and build these pieces as one system, so your marketing, sales, follow-up, and reporting actually connect and you can see what each part is doing for the business.

The Shared Growth Core

Six systems, one connected core

Every system we build feeds the same core — CRM, automation, reporting, and data — so leads, sales, and revenue are captured, connected, and measured in one place instead of scattered across tools that never talk to each other.

The Lime Shared Growth CoreSix connected growth systems — Lead Generation, Website Conversion, Visibility and Authority, Ecommerce Revenue, Franchise and Multi-Location, and CRM, AI and Automation — all feed one shared core of CRM, automation, reporting, and data.Shared CoreCRM · AutomationReporting · DataLead GenerationWebsite ConversionVisibility & AuthorityEcommerce RevenueFranchise & Multi-LocationCRM, AI & Automation
The Real Problem

Why we build systems instead of selling services

A service fixes one task. A system fixes how the whole business grows.

When you buy services one at a time, each one works on its own terms. The website looks good but does not feed the CRM. The ads bring traffic but nobody tracks which leads turned into sales. The reporting shows clicks and rankings but never tells you where revenue is being lost. Every piece is doing its job, and growth still stalls, because the pieces were never built to work together.

That gap costs more than most owners realize. A lead fills out a form and nobody follows up for three days. A returning customer gets the same email as a cold prospect. A campaign performs well and the team has no way to prove it drove sales. None of these are marketing failures. They are connection failures, and they are what each of the systems below is built to remove.

A real example

For one premium product brand, the website was never the final point of sale. Buyers used it to discover products, compare categories, and move toward marketplace and retail partners. The problem was that none of that movement was visible, so the brand had no way to see where buyers actually went.

Once marketplace tracking was connected, that changed. The brand could see 582 outbound retail interactions from 165 engaged users across Amazon, Home Depot, Best Buy, RONA, Wayfair, Walmart, and Staples. The website stopped being just a place to send traffic and became the front end of a marketplace growth engine, connecting awareness, product discovery, retail engagement, and the data behind all of it.

+1,282%
Website traffic
+782%
Organic search
+3,308%
Paid search
582
Retail interactions
How They Connect

How the systems work together

You do not need every system. You need the ones that fit your business, built so they can connect to the rest when you are ready.

What makes them a system rather than six products is a shared foundation: one CRM holding your leads and customers, automation moving work between stages, and reporting that reads from all of it. That common core is what lets a visibility system feed a conversion system, and a conversion system feed your CRM, without anyone copying data between tools by hand.

It also means you can start with one and add others without rebuilding. Each system maps the seven stages of the Lime Growth System, so you can see exactly which part of your growth it strengthens.

Explore the seven-stage Lime Growth System
Shared
core
CRM · Automation · Reporting
Lead Generation
Ecommerce Revenue
Franchise & Multi-Location
CRM, AI & Automation
Visibility & Authority
Website Conversion
What We Deliver

The six systems we build

Each one solves a specific problem, includes a defined set of components, and supports a measurable outcome. The audit is how you find which to build first.

01

Lead Generation Systems

Connect how you get found to how leads enter and move through your pipeline.

The problem this solves

You are getting some leads, but not enough of the right ones, and you cannot tell which channels actually produce customers.

How the system works

This system links how you get found to how leads enter and move through your pipeline. Search visibility, paid media, and landing pages all feed the same CRM and tracking, so you see not just how many leads arrived but which source produced the ones that closed.

What's included

  • Search, local, and social visibility setup
  • Paid media built to feed a tracked pipeline
  • Landing pages and forms tied to the CRM
  • Email and SMS follow-up for new inquiries
  • Lead source attribution and call tracking
  • Pipeline and routing setup

What it looks like

tracked pipeline
New
Website form
Phone call
Working
Quote sent
Won
Signed

Business outcome

More qualified leads, and a clear answer to which channels produce the ones that become customers, not just the ones that fill out forms.

Best for

Service businesses, law firms, healthcare and home care providers, and any business that runs on a steady flow of qualified inquiries.

AttractConvertCapture
See Lead Generation
02

Ecommerce Revenue Systems

Turn expensive traffic into revenue from both new and returning customers.

The problem this solves

Traffic is expensive, conversion needs work, and your reporting does not clearly tie marketing activity to revenue.

How the system works

Here the focus is revenue from both new and returning customers. The work that brings shoppers in connects to the pages that convert them and the automation that brings them back, and the reporting tracks actual revenue rather than clicks and sessions.

What's included

  • Product and category visibility
  • Conversion improvements on product and checkout pages
  • Email and SMS automation for abandoned carts and re-engagement
  • Repeat purchase and reactivation campaigns
  • Revenue-focused reporting

What it looks like

store.brand.com
Gift box$48
Candy tin$22
Sampler$35
Bundle$60

Business outcome

A higher share of visitors converting, more repeat revenue per customer, and reporting that ties each campaign to dollars rather than sessions.

Best for

WooCommerce and Shopify brands, product companies, and distributors that need their marketing spend to show up as revenue, not just traffic.

AttractConvertNurtureRetainOptimize
See Ecommerce Revenue
03

Franchise & Multi-Location Growth Systems

Standardize what should be consistent across locations, and track each one.

The problem this solves

Visibility and results vary widely by location, corporate and local teams pull in different directions, and you cannot report performance location by location.

How the system works

This system standardizes what should be consistent across locations and tracks each one separately. Every location gets the same visibility setup and a shared way to capture and follow up on leads, while corporate gets reporting that shows which markets are working and which need support.

What's included

  • Local visibility and Google Business Profile management per location
  • Consistent campaign and content structure across locations
  • Centralized CRM with location-level routing
  • Standardized lead follow-up across every location
  • Location-level reporting for corporate and franchisees

What it looks like

every location
Toronto142
Ottawa98
Calgary76
Halifax54

Business outcome

The same visibility and follow-up standard at every location, and a single report that shows corporate how each market is performing side by side.

Best for

Franchise networks and multi-location businesses in home care, cleaning, restoration, property services, healthcare, and regional service networks.

AttractCaptureOptimize
See Franchise & Multi-Location
04

CRM, AI & Automation Systems

Turn an underused CRM into the working center of your business.

The problem this solves

You have a CRM that is barely used, follow-up depends on people remembering, and your team spends hours on manual work that software should handle.

How the system works

This system turns the CRM into the working center of your operation. It captures every lead, moves it through clear pipeline stages, and triggers follow-up automatically. AI comes in where it speeds real work, like faster first response and cleaner reporting, not as a feature for its own sake.

What's included

  • CRM setup, cleanup, and pipeline design
  • Automated follow-up, routing, and reminders
  • Practical AI for response speed, content workflows, and reporting
  • Integration with your existing marketing and sales tools

What it looks like

automation
1Lead captured
2Routed to owner
3Auto follow-up
4Booked

Business outcome

Every lead followed up the same way without depending on memory, hours of manual entry removed, and fewer deals lost in the gap between marketing and sales.

Best for

Any business with a CRM it is not using fully, inconsistent follow-up, or a team stretched thin by manual work.

CaptureNurtureSell
See CRM, AI & Automation
05

Visibility & Authority Systems

Get found across search, local, and AI answers, and read as a trusted authority.

The problem this solves

The right buyers are not finding you across search, local results, and AI-assisted answers, and your brand does not yet read as a trusted authority in your field.

How the system works

This system builds presence on the surfaces buyers actually use now, including AI search, and the credibility signals those surfaces reward. Search and local visibility work alongside content that answers real buyer questions and the authorship and brand signals that help you get cited, not just ranked.

What's included

  • Search and local visibility
  • Content built to answer buyer questions and earn AI citation
  • Authority and credibility signals (authorship, original insight, consistent brand presence)
  • AI visibility tracking alongside search visibility

What it looks like

search + AI answer
AI answer

For senior home care, Comfort Keepers is frequently cited for companion, respite, and in-home care…

Cited source · comfortkeepers.ca

Companion care services near you
example.com › services
Rank 1
Respite care for family caregivers
example.com › services
Rank 2
In-home senior care — get started
example.com › services
Rank 3

Business outcome

Buyers finding you in traditional search, local results, and AI answers, with a brand that gets named as a source rather than buried below it.

Best for

Businesses competing for trust in their market, and any brand that needs to stay visible as search shifts toward AI-driven answers.

AttractOptimize
See Visibility & Authority
06

Website Conversion Systems

Treat the website as where attention becomes measurable action, not a brochure.

The problem this solves

Your website gets traffic but does not turn enough of it into leads, bookings, or sales, and you are not sure where visitors drop off.

How the system works

This system treats the website as the place where attention becomes measurable action rather than a brochure. Clear paths to action, pages built for specific campaigns, and conversion tracking turn more of your existing traffic into pipeline, and show you where visitors drop off when they do.

What's included

  • Conversion-focused website structure and UX
  • Landing pages built for specific campaigns and audiences
  • Calls to action, forms, and offers tied to the CRM
  • Trust signals and conversion tracking

What it looks like

lead capture
Full name
Work email
How can we help?
Request a callback

Business outcome

A higher share of the traffic you already pay for turning into leads, bookings, and sales, with the data to show where the rest drop off.

Best for

Businesses with traffic that is not converting, or a website that looks fine but does not produce measurable results.

ConvertCapture
See Website Conversion
Our Process

How we build a system

Every system follows the same five steps, so you know what happens and when before any work begins. We start with an audit to find where your current setup is losing opportunities, then build a roadmap that sets priorities and sequence, build the system itself, manage it as it runs, and improve it against real performance over time.

01

Audit

02

Roadmap

03

Build

04

Manage

05

Optimize

How It Gets Delivered

Built by one connected Lime team

Strategy, creative, marketing, development, automation, analytics, and reporting work from one shared plan. Lime is led by experienced leadership and delivered as one accountable partner, so nothing falls into the gaps between separate vendors.

Strategy
Creative
Marketing
Development
Automation
Reporting
The Lime team working together
The team behind the systems

Built, connected, and managed by one team

Strategists, builders, and analysts who connect the pieces most agencies leave scattered, so growth becomes something you can measure.

Proof In Numbers

Case studies

Proves the Ecommerce Revenue System

Pacific Candy

Canada's largest specialty candy wholesaler had strong distribution and demand, but an online store that couldn't keep up. Lime rebuilt product discovery, conversion, and checkout into one system.

+690%
Net sales
+533%
Orders
+21%
Avg. order value

Proves the Website Conversion System

MG Law

An Ottawa personal injury firm had a website that attracted visitors but converted them poorly, with slow pages and no bilingual structure. Lime rebuilt the conversion and intake experience in English and French.

+111%
Website leads
+57%
Traffic
+417%
Impressions

Proves the Visibility & Authority System

Comfort Keepers Canada

A national home care brand needed to be found and trusted as discovery shifts toward AI-assisted answers. Lime built connected national SEO, local visibility, and content.

7,200
Keywords ranking
156
In the top 3
237
SERP features

Trusted by growth-stage brands & networks

Comfort Keepers
MG Law
De Rose Lawyers
Morgan Williams
Pacific Candy
Picard Peanuts
Kucht Professional
AIFA Labs
Merry Maids
iDesign
Your First Step

Where to start

You do not have to work out which system you need on your own. The Growth System Audit reviews your current setup, shows you where opportunities are being lost, and points to the system that would move your numbers first. It is the most useful starting point whether you already know what you want to fix or only know that growth has stalled.