Pacific Candy: Strong distribution, an online store that couldn't keep up
A rebuilt product discovery, conversion, and checkout path helped Canada's largest specialty candy wholesaler grow net sales 690% and orders 533%.
Where growth was leaking
Canada's largest specialty candy wholesaler had the demand and the brand, but an online ordering experience that throttled it. The leak was in Convert and Capture, where buyers struggled to find and order products.
The system that closed the gap
- Rebuilt product discovery, conversion, and checkout so buyers could find and order easily.
- Search visibility work that earned top-three Google rankings for its three main keywords.
What changed
Net sales rose 690%, orders rose 533%, and average order value rose 21%, with top-three Google rankings for the three main keywords feeding the store.
Systems behind this result
The thinking behind it
- B2B Ecommerce and WholesaleHow to Make a Wholesale Ecommerce Site Easier to Buy FromB2B is not a bigger version of a consumer store. In most wholesale accounts we audit the friction is not one broken feature; it is spread in small amounts across the whole buying path, and it adds up to orders that never get placed.13 min read
- B2B Ecommerce and WholesaleShould Wholesale Pricing Be Public? What B2B Buyers Need Before They RegisterYour prices can stay protected behind registration. The catalog, the brands and the capabilities around them cannot be hidden without a cost. The real question is not whether to have accounts. It is what to gate.14 min read
- Ecommerce GrowthWhat to Fix Before Spending More on Ecommerce AdvertisingAdvertising buys more visitors, but every one of them meets the same store. More spend multiplies whatever your store already does with a visitor, so fix the economics and the leaks first, then scale. Here is what to check, in order.16 min read
Could your growth system do this?
The result above started by finding the gap. Start with a free 20-minute conversation about where leads and revenue are being lost, and if a deeper diagnosis is justified, the paid Growth Opportunity Audit maps the system that would move your numbers first.
In 20 minutes, we’ll look at where your business is most likely losing the right opportunities and what we would prioritize first.
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