MG Law
+111%
Website leads
Marketing & Growth for Law Firms in the AI Era
Be the law firm they find.Become the firm they hire.
More qualified inquiries. Better intake. More new matters.
Lime helps law firms get found across Google and AI-assisted search, turn more prospects into inquiries, and improve what happens after someone contacts the firm.
Search, advertising, websites, CRM, automation and follow-up — connected by one team.
Free 20-Minute Growth Opportunity Review · No obligation
Law Firms We've Helped Grow
DeRose Law
#1
Tracked Google visibility examples
AI Search
Real
Client visibility across ChatGPT, Gemini and Google AI experiences
Examples from actual tracked search performance. Rankings can change over time.
Search Has Changed
Search has changed. Has your firm's visibility changed with it?
Your next client may search Google. They may also ask ChatGPT, Gemini or Google AI which firms to consider.
A modern visibility strategy needs to prepare the firm for both traditional search and AI-assisted discovery.
Tracked Google results
#1
“indian lawyers in toronto”
DeRose Law
#1
“italian lawyer toronto”
DeRose Law
#1
“trip fall lawyer”
DeRose Law · Up 63 positions over the tracking period
Selected tracked search examples. Rankings fluctuate over time.
View actual result
deroselaw.ca — tracked search performance
Observed in AI-assisted search
GeminiMentioned + cited
DeRose Law surfaced for:
“Markham Personal Injury Law”
deroselaw.ca used as a source
Observed July 25, 2026 · Canada
View actual result
Gemini — “Markham Personal Injury Law”
ChatGPTMentioned + cited
DeRose Law included among:
“Guelph Injury Lawyers”
deroselaw.ca used as a source
Observed July 4, 2026 · Canada
View actual result
ChatGPT — “Guelph Injury Lawyers”
Google AI OverviewAI search visibility
MG Law surfaced for:
“bike wreck lawyer ottawa”
Displayed among Ottawa personal-injury firms
Observed August 2026 · Canada
View actual result
Google AI Overview — “bike wreck lawyer ottawa”
MG Law has also been observed mentioned in Google AI Mode and ChatGPT answers for Ottawa personal-injury queries.
AI-assisted search results vary by platform, prompt, location and date. Examples shown are point-in-time observations and do not guarantee future placement.
What being visible in AI actually means
- 01
Be understood
AI systems can understand what the firm does, where it operates and which legal matters it handles.
- 02
Be mentioned
The firm's name appears when prospective clients ask relevant questions.
- 03
Be cited
The firm's website or another trusted source is used to support an answer.
- 04
Be considered
The firm is surfaced among options someone may explore.
AI results vary by platform, prompt, location and date. No placement or recommendation can be guaranteed.
Built for Growth-Oriented Law Firms
The law-firm results featured on this page come from personal-injury practices, but Lime's approach starts with each firm's market, practice areas, ideal clients, competitive environment and intake process.
- Business & Corporate Law
- Wills & Estates
- Employment Law
- Family Law
- Real Estate Law
- Immigration
- Civil Litigation
- Personal Injury
More Leads ≠ More Clients
Getting leads isn't enough if the right cases never become clients.
A law firm can spend more on marketing and still lose opportunities between discovery, trust, inquiry and follow-up.
Not enough of the right inquiries
Too many are outside the practice areas, geography or case profile you want.
Prospects don't see enough reason to choose you
Expertise, lawyers, reviews and next steps are not clear enough.
Good inquiries aren't worked fast enough
Calls and forms sit in inboxes or depend on inconsistent follow-up.
You can't clearly see what is producing good opportunities
Leads come in, but not which sources deserve more investment.
Real Law-Firm Results
Traffic increased. Leads increased almost twice as fast.
MG Law · Legal · Personal injury
+111%
Website leads
+57%
Traffic
2×
Leads grew vs. traffic
Improving visibility was only part of the job. Lime also improved how prospective clients moved through the website and into a trackable intake process.
See the MG Law Case Studymginjurylawyers.com
From Search to Consultation
Getting found online should lead to a real conversation.
Visibility only creates value when the firm earns trust, generates the inquiry and makes it easy for the right prospective client to take the next step.
- 01
Get found
Google + AI-assisted search
- 02
Get chosen
Expertise + website + trust
- 03
Get contacted
Calls + forms + consultations
Built Beyond the Click
You're paying to generate the inquiry. What happens next?
A legal inquiry has limited value if nobody works it quickly, consistently and visibly.
Lime built a law-firm intake system that helps capture inquiries, understand where they came from, organize follow-up and see which opportunities are worth pursuing.
Know where it came from
Google, ads, website, phone or referral.
Know who followed up
See whether a new inquiry was actually worked.
Know what happened next
Track qualification, consultations and next steps.
Lead Intake Engine
One Connected Team
One team for everything between being found and being hired.
You shouldn't need one company for search, another for ads, another for your website and another for CRM.
Lime connects the entire client-acquisition system.
Get found
- SEO
- Local SEO
- Google Business Profile
- AI search visibility
- Content
- Authority development
Generate demand
- Google Ads / PPC
- Paid social
- Organic social
- Campaign strategy
- Landing pages
Convert more prospects
- Website strategy
- Design & development
- Landing pages
- Conversion optimization
- Hosting + technical support
Work every inquiry better
- CRM
- Lead intake
- Email + SMS
- Automation
- Systems integration
- Follow-up workflows
Know what is working
- Analytics
- Lead-source tracking
- Call + form tracking
- Reporting
- Campaign measurement
- Opportunity tracking
Free Law-Firm Growth Review
Ready to see where your firm may be losing opportunities?
Start with a free 20-minute Growth Opportunity Review built around your firm's visibility, conversion and intake.
In the review, we'll look at:
- Can the right prospective clients find your firm in Google?
- Is your firm appearing in relevant AI-assisted search experiences?
- Does your website give prospects enough reason to contact you?
- Which marketing channels are generating inquiries?
- Where might good inquiries be getting lost?
- How consistently are new inquiries followed up?
- Where are competitors more visible?
- Where could additional investment create the biggest opportunity?
- Where could additional spending simply be wasted?
The Review is the free first conversation. A deeper paid Growth Opportunity Audit may be recommended separately if appropriate.
Why Lime
Law-firm growth is bigger than a marketing channel.
Lime connects visibility, websites, campaigns, intake technology and measurement so decisions can be based on what is actually helping the firm grow.
20+ years
Helping businesses grow through changing digital markets.
Real law-firm work
MG Law + DeRose Law.
Ready for how search is changing
Google + AI-assisted discovery.
Beyond marketing
Websites + campaigns + CRM + automation + measurement.
FAQ
Questions law firms ask when growth is not where it should be
Start by identifying where growth is being lost. A firm may need stronger visibility, a clearer website, better conversion, faster intake, more consistent follow-up, or a better way to see which sources create worthwhile inquiries. More spending is not always the first answer.
Start by making the firm's expertise, services, locations and proof easy for both people and search systems to understand. Lime combines strong website content, technical signals, local and search visibility, trusted third-party signals and ongoing monitoring to improve the firm's chances of being surfaced in relevant AI-assisted research. No specific mention or recommendation can be guaranteed.
No. AI results change by platform, prompt, location and time. The goal is to strengthen the firm's visibility, authority and supporting signals so it has a better chance of being understood, mentioned, cited and considered when prospective clients research legal help.
Track each meaningful inquiry back to its source and follow it beyond the initial form or call. The useful question is not only which channel created a lead, but which sources consistently create qualified opportunities and retained clients.
Yes. Lime builds and connects intake systems — CRM, lead routing, automation and follow-up — so inquiries are captured with their source, reach the right person quickly, and can be tracked through to consultation and retained opportunity.
Yes. Lime can connect SEO, paid search, social media, content, websites, landing pages, email, SMS, CRM, automation, hosting and measurement into one coordinated program. The exact mix depends on the firm's priorities and growth opportunities.
No. The law-firm examples featured on this page are personal-injury firms, but Lime's approach starts with the firm's practice areas, market, ideal clients, competition and intake process. We are particularly well suited to growth-oriented legal practices where visibility, trust and client value matter.
We review the firm at a high level, identify the most visible growth gaps, and explain what we would investigate or improve first. It is a focused conversation, not a sales presentation, and there is no obligation to move forward.
The Review is a free 20-minute first conversation to identify likely gaps. The Growth Opportunity Audit is a separate paid engagement with deeper analysis and a prioritized roadmap, recommended only when the first conversation justifies it.
Your Next Step
Find the gap before you spend more.
If your firm needs more qualified inquiries, better visibility, stronger intake or a clearer picture of what is producing new business, start with a short review.
Free 20-Minute Growth Opportunity Review · No obligation