Lime helps law firms get found across Google and AI-assisted search, turn more prospects into inquiries, and improve what happens after someone contacts the firm.
Search, advertising, websites, CRM, automation and follow-up, connected by one team.
A free 20-minute conversation. Send a short request and we will follow up to set a time.
MG Law: the bilingual personal-injury website Lime rebuilt
Law firms and legal brands we work with
Snowbird · current partner
Six-year clientA law firm can spend more on marketing and still lose opportunities between discovery, trust, inquiry and follow-up.
More spending is not always the first answer. The first job is finding where good opportunities are being lost.
Too many fall outside the practice areas, geography or case profile you want.
Expertise, lawyers, reviews and next steps are not clear enough to a prospect comparing firms.
Calls and forms sit in inboxes or depend on inconsistent follow-up.
Leads come in, but you can’t see which sources deserve more investment.
A modern visibility strategy prepares the firm for both traditional search and AI-assisted discovery.
Selected tracked search examples; rankings fluctuate. AI-assisted results vary by platform, prompt, location and date. These are point-in-time observations and do not guarantee future placement.
From search to signed client
Visibility only creates value when the right prospect trusts the firm, gets in touch and is followed up properly.
01 · Get found
Search, local results, Google Business Profile and content, so the firm appears where prospects look, including AI answers.
02 · Get chosen
Practice-area pages, lawyer profiles, reviews and clear next steps give a prospect comparing firms a reason to pick yours.
03 · Get contacted
Fast, clear paths to a consultation, with every call and form tracked to the campaign or page that earned it.
04 · Get followed up
Each inquiry is captured with its source, routed to the right person and tracked through to consultation and retained matter.
Featured project
A bilingual personal injury website rebuilt around trust, speed and clearer paths to a free consultation, with every inquiry tracked.
Custom law-firm intake system
A custom CRM connects incoming inquiries with MG Law’s intake workflow and legal system. Lead quality and conversion data help Lime improve campaigns and the website.
In development
A new website for Canadians injured in the U.S. and Americans injured in Canada, bringing Snowbird Accidents and Cross-Border Accidents together with a legal resource centre.
Custom app · in development
A custom app to manage legal partnerships and route each enquiry to the right partner law firm across Canada and the United States.
The volume looked strong in a marketing report. But it created significant intake work from low-fit inquiries without supporting the firm’s preferred case mix.
Lime adjusted search targeting, paid campaigns, content and social strategy to reduce the low-fit demand and refocus visibility toward stronger-fit legal opportunities.
Marketing should optimize for the business the firm actually wants, not lead volume alone.
Stop coordinating separate companies for search, ads, your website, CRM and automation.
Lime builds an intake system around your practice areas, lead sources, team and follow-up process. If you use HubSpot, Salesforce or another SaaS platform mainly to capture, route and manage inquiries, our system can often replace those lead-intake functions.
Custom lead intake / CRM included in your fee. No extra costs.
Growth-oriented firms in personal injury, business and corporate, wills and estates, employment, family, real estate, immigration and civil litigation. The results on this page come from personal-injury practices; every engagement starts with your market, practice areas and intake.
We start with your goals, current challenges and what is already working.
Agree on a focused improvement, a project or ongoing support, depending on your needs.
A paid Test Drive is an option for one defined implementation.
Our team handles the agreed marketing, creative and technical implementation.
Ongoing support can include managing your campaigns, creative and reporting month to month.
Review progress and refine the work as your business develops.
Start with one priority or an ongoing partnership. We’ll recommend the approach that fits your business.
Most law firm leads that never sign are lost inside the firm, not out in the market. Seven predictable leaks sit between the first call and the signed retainer, and none of them are fixed by buying more inquiries.
A lead is never worth more than in the minute it arrives, and never at more risk of being lost. In the first five minutes an inquiry should become one complete record, show its source, land with a named owner, get an acknowledgement, and trigger a next action.
Your marketing works, the inquiries arrive, and the new clients still aren't there. The cause is rarely the marketing. It's the six predictable points where an inquiry disappears after the form or the call, and how to close each one.
Start by identifying where growth is being lost. A firm may need stronger visibility, a clearer website, better conversion, faster intake, more consistent follow-up, or a better way to see which sources create worthwhile inquiries. More spending is not always the first answer.
Make the firm’s expertise, services, locations and proof easy for both people and search systems to understand. Lime combines strong website content, technical signals, local and search visibility, trusted third-party signals and ongoing monitoring to improve the firm’s chances of being surfaced. No specific mention or recommendation can be guaranteed.
No. AI results change by platform, prompt, location and time. Lime works to strengthen the firm’s visibility, authority and supporting signals so it has a better chance of being understood, mentioned, cited and considered.
Track each meaningful inquiry back to its source and follow it beyond the initial form or call. The useful question is not only which channel created a lead, but which sources consistently create qualified opportunities and retained clients.
Yes. Lime builds and connects intake systems (CRM, lead routing, automation and follow-up) so inquiries are captured with their source, reach the right person quickly, and can be tracked through to consultation and retained opportunity.
No. The examples on this page are personal-injury firms, but Lime’s approach starts with the firm’s practice areas, market, ideal clients, competition and intake process.
Yes. Lime can connect SEO, paid search, social media, content, websites, landing pages, email, SMS, CRM, automation, hosting and measurement into one coordinated program. The exact mix depends on the firm’s priorities and growth opportunities.
AI may help with selected administrative and internal information tasks, but client confidentiality, accuracy and professional decisions require appropriate controls. We begin with the process and its safeguards, not a promise to automate legal advice. See AI Consulting & Implementation.
We review the firm at a high level, identify the most visible growth gaps, and explain what we would investigate or improve first. It is a focused conversation, not a sales presentation, and there is no obligation to move forward.
The Review is a free 20-minute first conversation to identify likely gaps. The Growth Opportunity Audit is a separate paid engagement with deeper analysis and a prioritized roadmap, recommended only when the first conversation justifies it.
Request a Free Growth Review. In 20 minutes we will look at what is most likely leaking (visibility, conversion, intake or follow-up) and what we would prioritize first.
The Review is a free first conversation. A deeper, paid Growth Opportunity Audit is recommended only if it is justified. There is no obligation.
The request form asks for your contact details, business type and biggest challenge.
See how we work