MG Law
+111%
Website leads
Marketing & Growth for Law Firms in the AI Era
Be the law firm they find.Become the firm they hire.
More qualified inquiries. Better intake. More new matters.
Lime helps law firms get found across Google and AI-assisted search, turn more prospects into inquiries, and improve what happens after someone contacts the firm.
Search, advertising, websites, CRM, automation and follow-up, connected by one team.
Free 20-Minute Growth Opportunity Review · No obligation
Law Firms We've Helped Grow
DeRose Law
#1
Tracked Google visibility examples
AI Search
Real
Client visibility across ChatGPT, Gemini and Google AI experiences
Examples from actual tracked search performance. Rankings can change over time.
20+ Years in Business
Toronto-rooted since 2005
Real Client Results
Proven across services, franchises and ecommerce
One Accountable Team
Strategy · Creative · Media · Web · Automation
Built for How Customers Buy Today
Google · Social · AI Discovery · Follow-Up · Measurement
Built for Growth-Oriented Law Firms
The law-firm results featured on this page come from personal-injury practices, but Lime's approach starts with each firm's market, practice areas, ideal clients, competitive environment and intake process.
- Business & Corporate Law
- Wills & Estates
- Employment Law
- Family Law
- Real Estate Law
- Immigration
- Civil Litigation
- Personal Injury
More Leads ≠ More Clients
Getting leads isn't enough if the right cases never become clients.
A law firm can spend more on marketing and still lose opportunities between discovery, trust, inquiry and follow-up.
Not enough of the right inquiries
Too many are outside the practice areas, geography or case profile you want.
Prospects don't see enough reason to choose you
Expertise, lawyers, reviews and next steps are not clear enough.
Good inquiries aren't worked fast enough
Calls and forms sit in inboxes or depend on inconsistent follow-up.
You can't clearly see what is producing good opportunities
Leads come in, but not which sources deserve more investment.
Real Law-Firm Results
Traffic increased. Leads increased almost twice as fast.
MG Law · Legal · Personal injury
+111%
Website leads
+57%
Traffic
2×
Leads grew vs. traffic
Improving visibility was only part of the job. Lime also improved how prospective clients moved through the website and into a trackable intake process.
See the MG Law Case Studymginjurylawyers.com
More Leads Wasn't the Whole Answer
At one stage, roughly 40% of one law-firm client's intake came from a case category the firm did not want more of.
The volume looked strong in a marketing report. But it created significant intake work from low-fit inquiries without supporting the firm's preferred case mix.
Lime adjusted search targeting, paid campaigns, content and social strategy to reduce the low-fit demand and refocus visibility toward stronger-fit legal opportunities.
Marketing should optimize for the business the firm actually wants, not lead volume alone.
From Search to Consultation
Getting found online should lead to a real conversation.
Visibility only creates value when the right prospect trusts the firm and takes the next step.
- 01
Get found
Google + AI-assisted search
- 02
Get chosen
Expertise + website + trust
- 03
Get contacted
Calls + forms + consultations
Custom Law-Firm Intake SystemIncluded
Your intake system should fit your firm. Not the other way around.
You may not need another CRM subscription.
Lime builds a custom intake system around your practice areas, lead sources, team and follow-up process. If you're using HubSpot, Salesforce or another SaaS platform mainly to capture, route and manage inquiries, our system can often replace those lead-intake functions.
Custom lead intake / CRM included in your fee. No extra costs.
Lead Intake Engine
Built around your workflow
Practice areas, sources, statuses and routing configured around the firm.
See every inquiry and next step
Source, follow-up, qualification and next action in one place.
One less system to manage
For many firms, separate CRM software may no longer be necessary for lead intake.
One Connected Team
One team for everything between being found and being hired.
Stop coordinating separate companies for search, ads, your website, CRM and automation.
Lime can run the entire client-acquisition system from one plan, with one accountable team.
One accountable team
Get found
- SEO
- Local SEO
- Google Business Profile
- AI search visibility
- Content
- Authority development
Generate demand
- Google Ads / PPC
- Paid social
- Organic social
- Campaign strategy
- Landing pages
Convert more prospects
- Website strategy
- Design & development
- Landing pages
- Conversion optimization
- Hosting + technical support
Work every inquiry better
- CRM
- Lead intake
- Email + SMS
- Automation
- Systems integration
- Follow-up workflows
Know what is working
- Analytics
- Lead-source tracking
- Call + form tracking
- Reporting
- Campaign measurement
- Opportunity tracking
Search Has Changed
Search has changed. Has your firm's visibility changed with it?
Your next client may search Google. They may also ask ChatGPT, Gemini or Google AI which firms to consider.
A modern visibility strategy needs to prepare the firm for both traditional search and AI-assisted discovery.
Observed in AI-assisted search
Google AI OverviewAI search visibility
MG Law surfaced for:
“bike wreck lawyer ottawa”
Displayed among Ottawa personal-injury firms
Observed August 2026 · Canada
View actual result
Google AI Overview · “bike wreck lawyer ottawa”
GeminiMentioned + cited
DeRose Law surfaced for:
“Markham Personal Injury Law”
deroselaw.ca used as a source
Observed July 25, 2026 · Canada
View actual result
Gemini · “Markham Personal Injury Law”
ChatGPTMentioned + cited
DeRose Law included among:
“Guelph Injury Lawyers”
deroselaw.ca used as a source
Observed July 4, 2026 · Canada
View actual result
ChatGPT · “Guelph Injury Lawyers”
MG Law has also been observed mentioned in Google AI Mode and ChatGPT answers for Ottawa personal-injury queries.
AI-assisted search results vary by platform, prompt, location and date. Examples shown are point-in-time observations and do not guarantee future placement.
Traditional Google visibility
#1
“italian lawyer toronto”
DeRose Law
#1
“indian lawyers in toronto”
DeRose Law
#1
“trip fall lawyer”
DeRose Law · Up 63 positions over the tracking period
Selected tracked search examples. Rankings fluctuate over time.
View actual result
deroselaw.ca · tracked search performance
What being visible in AI actually means
- 01
Be understood
AI systems can understand what the firm does, where it operates and which legal matters it handles.
- 02
Be mentioned
The firm's name appears when prospective clients ask relevant questions.
- 03
Be cited
The firm's website or another trusted source is used to support an answer.
- 04
Be considered
The firm is surfaced among options someone may explore.
AI results vary by platform, prompt, location and date. No placement or recommendation can be guaranteed.
Free Law-Firm Growth Review
Ready to see where your firm may be losing opportunities?
Start with a free 20-minute Growth Opportunity Review built around your firm's visibility, conversion and intake.
In the review, we'll look at:
- Can the right prospective clients find your firm in Google?
- Is your firm appearing in relevant AI-assisted search experiences?
- Does your website give prospects enough reason to contact you?
- Which marketing channels are generating inquiries?
- Where might good inquiries be getting lost?
- How consistently are new inquiries followed up?
- Where are competitors more visible?
- Where could additional investment create the biggest opportunity?
- Where could additional spending simply be wasted?
The Review is the free first conversation. A deeper paid Growth Opportunity Audit may be recommended separately if appropriate.
Why Lime
Law-firm growth is bigger than a marketing channel.
Lime connects visibility, websites, campaigns, intake technology and measurement so decisions can be based on what is actually helping the firm grow.
20+ years
Established in Toronto in 2005. Celebrated 20 years in 2025.
Real law-firm work
MG Law + DeRose Law.
Ready for how search is changing
Traditional Google search + AI-assisted discovery.
Beyond marketing
Search, ads, websites, CRM, automation and measurement.
FAQ
Questions law firms ask when growth is not where it should be
Start by identifying where growth is being lost. A firm may need stronger visibility, a clearer website, better conversion, faster intake, more consistent follow-up, or a better way to see which sources create worthwhile inquiries. More spending is not always the first answer.
Start by making the firm's expertise, services, locations and proof easy for both people and search systems to understand. Lime combines strong website content, technical signals, local and search visibility, trusted third-party signals and ongoing monitoring to improve the firm's chances of being surfaced in relevant AI-assisted research. No specific mention or recommendation can be guaranteed.
No. AI results change by platform, prompt, location and time. Lime works to strengthen the firm's visibility, authority and supporting signals so it has a better chance of being understood, mentioned, cited and considered when prospective clients research legal help.
Track each meaningful inquiry back to its source and follow it beyond the initial form or call. The useful question is not only which channel created a lead, but which sources consistently create qualified opportunities and retained clients.
Yes. Lime builds and connects intake systems (CRM, lead routing, automation and follow-up) so inquiries are captured with their source, reach the right person quickly, and can be tracked through to consultation and retained opportunity.
Yes. Lime can connect SEO, paid search, social media, content, websites, landing pages, email, SMS, CRM, automation, hosting and measurement into one coordinated program. The exact mix depends on the firm's priorities and growth opportunities.
No. The law-firm examples featured on this page are personal-injury firms, but Lime's approach starts with the firm's practice areas, market, ideal clients, competition and intake process. We are particularly well suited to growth-oriented legal practices where visibility, trust and client value matter.
We review the firm at a high level, identify the most visible growth gaps, and explain what we would investigate or improve first. It is a focused conversation, not a sales presentation, and there is no obligation to move forward.
The Review is a free 20-minute first conversation to identify likely gaps. The Growth Opportunity Audit is a separate paid engagement with deeper analysis and a prioritized roadmap, recommended only when the first conversation justifies it.
Your Next Step
Ready for more of the right clients?
See where your firm may be losing the opportunities you actually want. In 20 minutes, we'll look at what is most likely leaking (visibility, conversion, intake or follow-up) and what we would prioritize first.
Free 20-Minute Growth Opportunity Review · No obligation