MG Law: A site that lost clients before they reached out
Rebuilt conversion and a custom intake engine grew website leads 111% on a 57% traffic increase — leads growing nearly twice as fast as traffic.
Where growth was leaking
MG Law's website attracted visitors but converted them poorly: slow pages, unclear service paths, and no bilingual structure for its full audience. The leak was in Convert, not traffic. And after an inquiry arrived, the firm had little visibility into what happened next — every form and phone call needed to be logged, triaged, and assigned before it reached the legal management system.
The system that closed the gap
- A rebuilt intake and conversion experience with faster pages and clearer service content.
- English and French visibility so the site served the firm's full audience.
- A custom Lead Intake Engine that captures every form and phone inquiry as a tracked record, routes it to the right person, and shows lead quality and source at a glance.
What changed
Leads grew nearly twice as fast as traffic — the signature of a conversion gap closing rather than a traffic bump. The intake engine gave the firm a clear view of lead quality, faster internal handoff, and accurate source attribution.
Systems behind this result
Could your growth system do this?
The result above started with an audit that found the gap. The Growth System Audit reviews your setup, shows where leads and revenue are being lost, and points to the system that would move your numbers first.