Good work starts with listening, not lecturing.
We learn how your business actually runs before we recommend anything. The plan comes after the questions.
About Lime Advertising
We build the systems that connect your marketing to your sales
Lime Advertising is a marketing and growth agency for the AI era, working with businesses across the United States and Canada. We connect marketing, websites, CRM, automation, AI, and reporting into one system you can measure, instead of running each piece on its own and hoping they add up.
That work used to be described as digital marketing. Today, it is growth infrastructure.
The Shift
Why we stopped calling ourselves a digital marketing agency
The market changed, so we changed with it. For years, businesses bought marketing in pieces. SEO from one vendor, a website from another, ads from a third, a CRM nobody fully used. Each piece worked on its own terms. The problem showed up in the gaps between them: leads that were never tracked, follow-up that depended on someone remembering, reporting that listed activity but never tied it back to sales.
We saw the same pattern across very different businesses. A franchise network with strong local demand losing leads because no one owned the handoff from inquiry to location. A service business paying for traffic that converted, then sat in an inbox for three days. The marketing was rarely the broken part. The connections between marketing, sales, and follow-up were.
Calling ourselves a digital marketing agency described what we used to sell. It stopped describing the problem we actually solve, so we changed the description to match the work.
How We Think
What we believe about growth
These stances shape how we work. They come from years of doing this, not from a strategy deck.
We follow the data and the audience, not vanity metrics.
Impressions and follower counts make a report look busy. We care about the numbers that connect to sales, repeat business, and leads your team can actually close.
AI earns its place by solving a real problem.
We use it where it makes follow-up faster, reporting clearer, or a team more productive. We do not add it so a proposal sounds current.
Your business comes before our ego.
A franchise network and a law firm need different work, and we adapt to your goals instead of running every client through the same template.
Growth needs a system, not a pile of services.
Isolated tactics produce isolated results. The businesses that compound their growth are the ones whose pieces talk to each other.
From Audit To Results
How we work
We follow a clear sequence, and we tell you where the risk sits at each step before you commit to the next one. We start with an audit to find where your growth system loses leads and revenue. From there we build a roadmap, put the right tools and campaigns in place, manage the system as it runs, and keep improving it based on what the reporting shows.
How We Partner
We start by understanding your business, not by pitching a package
Every engagement begins with listening: how you attract, convert, follow up, and keep customers today, and where that breaks down.
Leadership
The leadership behind Lime's evolution
Claude built the creative foundation. Vitor leads the next chapter. It's the story of an established agency evolving into a Marketing & Growth Agency for the AI Era — creative judgment and the technology behind it, working from one shared plan.
Vitor Lima
President
Vitor leads Lime's strategy, growth, technology, operations, and next chapter as a Marketing & Growth Agency for the AI Era. He brings more than 25 years across marketing, technology, ecommerce, franchise growth, business systems, and operations — from lead-generation systems for franchise networks to local-search visibility for service businesses, across retail, professional services, wholesale distribution, law firms, and mission-driven organizations.
After years of looking at marketing, websites, CRM, reporting, and sales follow-up together, one pattern became obvious: growth usually breaks in the handoffs. The businesses that win are not always the ones doing more marketing. They are the ones that connect the system behind it.Read Vitor's full profile
Claude Dumoulin
Founder
Claude founded Lime Advertising in 2005 and established the creative foundation that shaped the agency for more than two decades. Before Lime, he spent more than a decade as Vice-President Creative Director at Carlson Marketing Canada and FCB Worldwide, working with brands including Scotiabank, British Airways, Ford, FedEx, and IBM. Following his retirement from day-to-day leadership, his legacy continues through Lime's commitment to strategic thinking, strong creative work, and long-term client partnerships.
Creative work still matters, but it has to live inside a business system. A strong message, a better website, or a campaign only creates value when it connects to how the business attracts, converts, follows up, sells, and keeps customers.
Two Decades In
From a creative shop in 2005 to a growth system for the AI era
The work kept evolving with the market. The through-line never changed: connect the pieces so growth compounds instead of leaking between them.
- 2005
Founded in Toronto
Claude Dumoulin starts Lime as a creative-led agency, after leading creative for brands like Scotiabank, Ford, and IBM.
- 2010s
The digital era
SEO, websites, paid media, and local search become the core — national and location-level programs for franchise networks and service businesses.
- 2020s
Connected systems
CRM, automation, and reporting tie marketing to sales. Merry Maids: 1,350,000+ leads over five years. Pacific Candy: +690% net sales. MG Law: +111% leads.
- 2023 →
The AI era
AI visibility, practical automation, and custom builds — like the MG Law Lead Intake Engine — join the standard toolkit.
- 2026
Growth for the AI era
It comes together as The Lime Growth System: one measurable system across seven stages, attract through optimize.
Track Record
Proof that the approach works
The full track record sits in the case studies, where the numbers and the work are laid out in detail. A few examples of system-level outcomes:
Merry Maids Canada
1,350,000+
Genuine leads / 5 years
Built and managed a multi-location lead-generation system that produced 1,350,000+ genuine leads over five years, 93% of them through local websites and 83% organically.
Pacific Candy
+690%
Net sales
Rebuilt ecommerce product discovery, conversion, and checkout for Canada's largest specialty candy wholesaler, contributing to a 690% increase in net sales and a 533% increase in orders.
MG Law
+111%
Website leads
Improved the bilingual website conversion system for an Ottawa personal injury law firm, growing website leads 111% on a 57% traffic increase.
Comfort Keepers Canada
7,200
Keywords ranking
Built national SEO, local visibility, and content infrastructure, with 7,200 organic keywords ranking, 156 in the top three positions, and 237 SERP features.
Best-Fit Clients
Who we work with
We work best with businesses that have real demand and disconnected systems holding back their growth. That tends to be three groups:
Franchise & multi-location networks
Corporate and local teams that need one consistent standard and location-level reporting across every market.
Ecommerce & product brands
Stores that need marketing spend to show up as revenue, from discovery through checkout and retention.
High-value service businesses
Law firms, healthcare, home care, and B2B services that run on qualified leads and fast follow-up.
Built For What Comes Next
A practical partner for the AI era
Lime Advertising has served clients since 2005, and the work has evolved with the market. Growth now depends on more than campaigns. Buyers move across search, AI-assisted answers, social media, websites, reviews, email, marketplaces, CRM follow-up, and sales conversations before they decide, and businesses need those touchpoints connected, measured, and improved as one system.
That is where Lime fits now: a practical growth systems partner for businesses that need marketing, technology, automation, reporting, and business intelligence working from the same plan. Serving clients across the United States and Canada.
Start Here
Ready to see where your growth system stands?
The best first step is an audit. We find where leads and revenue are leaking, and you get a clear picture of what to fix first.