25+ years
Across marketing, technology, ecommerce, franchise growth, business systems, and operations.
Leadership
Vitor Lima
President of Lime Advertising
Vitor Lima leads Lime's strategy, growth, technology, operations, and next chapter as a Marketing & Growth Agency for the AI Era.
With more than 25 years across marketing, technology, ecommerce, franchise growth, business systems, and operations, Vitor connects strategy, execution, technology, and measurable business outcomes — the person accountable for where Lime is headed.
Connect on LinkedInWhat Vitor Leads
Leadership responsibilities
Lime is led by experienced leadership and delivered by one connected, multidisciplinary team. Vitor sets the direction and stays accountable for the outcomes.
- Overall agency strategy and direction
- Growth, technology, and the AI-era roadmap
- Connected delivery across marketing, web, CRM, automation, and reporting
- Client growth systems and measurable outcomes
Experience
More than two decades connecting marketing to growth
Franchise growth
Directed multi-location lead-generation systems for national franchise networks, including work that produced 1,350,000+ genuine leads over five years for Merry Maids Canada.
Service & professional
Local-search visibility and conversion systems for service businesses, law firms, healthcare, and home care.
The AI era
Leads Lime's evolution into a Marketing & Growth Agency for the AI Era — practical AI, connected systems, and clearer measurement.
Areas of Expertise
Where the experience runs deep
Marketing & demand generation
Search, local, paid, and social built to feed a tracked pipeline, not a vanity report.
SEO & AI visibility
Durable search fundamentals extended into how brands are understood and cited across AI-assisted discovery.
Ecommerce growth
Discovery-to-checkout and retention systems that turn traffic into revenue across web, marketplace, and retail.
Franchise & multi-location
One standard across every market, with attribution and reporting corporate and franchisees both trust.
CRM, automation & reporting
The operating layer that captures leads, automates follow-up, and ties activity back to sales.
Business operations & systems
Connecting marketing to sales, follow-up, and measurement so growth compounds instead of leaking.
Selected Work
Systems built under Vitor's leadership
Measurable outcomes across franchise, ecommerce, and service businesses — delivered by one connected Lime team.
View case studiesOne Connected Team
Strategy, creative, marketing, development, automation, analytics, and reporting work from one shared plan. Lime is led by experienced leadership and delivered as one accountable partner.
Meet LimeWork With Lime
Start with a Growth System Audit
The best first step is an audit. Lime reviews where growth is being lost across your systems and gives you a prioritized roadmap for what to fix first.