Est. 2005
Your buyers may discover products online, create an account, request pricing, speak with sales and return later to place a larger order.
Lime connects how buyers find your products, get approved, order and reorder — with reporting on all of it — so the digital channel works with the sales team instead of beside it.
Free 20-Minute Growth Opportunity Review · No obligation
20+ Years in Business
Toronto-rooted since 2005
Real Client Results
Proven across services, franchises and ecommerce
One Accountable Team
Strategy · Creative · Media · Web · Automation
Built for How Customers Buy Today
Google · Social · AI Discovery · Follow-Up · Measurement
Wholesale ordering that finally kept up with demand
Pacific Candy had strong distribution and product demand, but its online ordering experience was not keeping up. Lime improved product discovery, conversion, checkout and the wholesale buying path — with top-three Google rankings for its three main keywords feeding the store.
From a non-transactional site to thousands of orderable products
Morgan-Williams is a wholesale specialty food importer and distributor. Lime replaced a non-transactional website with an ecommerce system supporting thousands of products, online ordering and secure checkout.
Results from individual client engagements, not universal ecommerce benchmarks. Supporting B2B and institutional ecommerce experience includes iDESIGN 365.
A B2B buyer may research products before creating an account, compare categories or brands, request a quote, qualify for wholesale pricing, involve procurement, speak with a salesperson and reorder frequently. The site has to support both self-service ecommerce and sales-assisted buying.
DiscoverResearchRegister / QuoteSales SupportOrderReorder
Buyers cannot quickly find categories, brands, specifications or products.
The wholesale model may require gated pricing, but if the entire business is invisible before login, Google, AI tools and new buyers have too little information to understand the offer.
A good buyer is interested but registration, approval or first-order steps are unclear.
The website captures activity, while the sales team works in email or spreadsheets with no shared buyer history.
Thousands of products create more choice but can make search, category structure and merchandising worse.
Existing buyers should not have to rediscover the entire catalogue every time they purchase.
Leadership cannot clearly connect discovery, registered buyers, orders, repeat purchasing and revenue.
A wholesale business can keep pricing, account-specific information and ordering protected while still publishing a useful public layer that Google, AI-assisted discovery, new buyer research, procurement and the sales team can all work from.
Confidential pricing and customer-specific information stay protected. What changes is that a new buyer — or the AI tool researching on their behalf — can finally understand the offer before an account exists.
The public layer can explain
Search, AI-assisted research, campaigns and direct brand discovery.
Categories, internal search, filters, brands and useful product information.
Account registration, approval, quote or sales contact.
Online ordering, secure checkout and clear fulfilment expectations.
Saved buying patterns, email, customer activation, reordering and category expansion.
Revenue, orders, average order value, repeat activity and buyer/source reporting.
Ecommerce development, search, paid media, content, email, CRM, automation, sales integration and reporting — Lime can manage the full program under one accountable team. The exact mix depends on what your business needs most.
Help buyers, Google and AI-assisted tools find and understand the catalogue, brands and categories.
Make large catalogues easy to search, navigate and order from — especially for a first-time buyer.
Reduce friction between an interested buyer and an approved, ordering account.
Support the orders that need a conversation, a quote or procurement — not just a cart.
Give sales and ecommerce one shared view of the buyer, their history and the next action.
Turn approved accounts into active, expanding buyers with reorder reminders and new-category prompts.
Build or improve the ecommerce platform itself — including WooCommerce and Shopify stores.
Connect discovery, registered buyers, orders and repeat purchasing so leadership sees revenue, not sessions.
In the Growth Opportunity Review, Lime can look at the path from public product discovery to registered buyer, order and reorder — and identify the likely gaps worth investigating.
This is a focused first conversation, not a free formal audit.
20 minutes · No obligation · Focused on your business
Best fit: wholesale and distributor businesses with real catalogue demand that need a smoother path from product discovery to order and reorder.
We may discuss
Lime has been building digital growth systems since 2005 — Toronto-rooted, working across North America — including ecommerce for wholesale distributors and product businesses.
The advantage is connecting ecommerce, marketing, development, automation and reporting in one place, measured against business outcomes rather than traffic.
Selling primarily to consumers? See B2C Ecommerce Growth.
B2B ecommerce has to support a longer, more deliberate buying path: research before an account exists, wholesale approval, quotes, sales conversations, larger orders and frequent reordering. Marketing that only drives traffic to product pages misses most of that journey, so the system has to connect discovery, registration, ordering, sales support and reporting.
Start with the path a buyer actually takes: finding the right products in a large catalogue, understanding the offer before login, registering without friction, ordering easily and reordering without rediscovering everything. Fixing the weakest of those steps usually beats simply buying more traffic.
Not necessarily. Pricing, account-specific information and ordering can stay protected. What should be public is a useful layer that explains who you serve, categories, brands, the buying process and reasons to register — so Google, AI tools and new buyers can understand the business before an account exists.
Give both sides one shared view of the buyer. When registrations, quotes, orders and website activity feed the same CRM the sales team works from, ecommerce becomes a source of qualified conversations and sales history informs what the website should do next — instead of the two operating in separate silos.
Make reordering easier than the first order. Saved buying patterns, quick reorder paths, useful email prompts, category-expansion suggestions and account activation all help an approved buyer purchase more often without re-navigating the full catalogue each time.
Measure the chain, not just the sessions: discovery, registered buyers, first orders, order value, repeat activity and revenue by buyer and source. That is what lets leadership see whether the digital channel is producing better buyers — not just more visits.
It can. Buyers and procurement teams increasingly use AI-assisted tools to research suppliers, categories and capabilities. A wholesale business that hides everything behind a login gives those tools nothing to understand, so a clear public discovery layer matters more than it used to.
Yes. Lime works with existing WooCommerce and Shopify stores as well as custom builds. The starting point is identifying the bottleneck — discovery, catalogue navigation, registration, conversion, reordering or reporting — and improving the platform where it actually constrains revenue.
Related systems
Whether the gap is discovery, registration, ordering, reordering or reporting, start by finding where the channel is losing good buyers.
In 20 minutes, we’ll look at where your B2B channel is most likely losing the right buyers and what we would prioritize first.
Free 20-Minute Growth Opportunity Review · No obligation