About Terminix

Terminix is a well-known international pest control company with over 90 years of experience. Terminix has expanded into Canada in the past few years by acquiring local pest control companies across the country.

The Challenge

Terminix came to Lime Advertising to build a strong digital presence across Canada. The main objective was for the company to grow by building nationwide brand awareness and generating more leads.

At the start, there was no Terminix Canada website. Instead, there were only six local websites operating under different brand names, developed, and maintained by six different companies.

After conducting the first audit of all six websites, it was clear that users were lost and disoriented. There were no web form lead submissions. Some of the content was good for SEO, but it did not generate conversions. Terminix Canada needed a clear path for their users to take and the overall brand awareness to get them there.

The Solution

We started with a rebranding strategy for existing local websites as well as building websites serving as an interim solution for the final national website. Important implementations included local SEO strategy and custom-created content.

The first thing solved was a lack of online leads. We started with an efficient, user-friendly web form that asked users for just enough information to tell Terminix Canada about their issue – geared towards both B2C and B2B. Improving the websites’ forms, this enabled us to discover how many commercial versus residential leads Terminix Canada had.

We then built a new national website for Terminix Canada. This included restructured content and navigation, national and local SEO focused content, organized content with audience segments (B2B or B2C) in mind, improved look and feel, and a series of monthly blog posts. Ongoing goals include increasing session duration and increasing lead volume while decreasing cost per lead.

The Results

By building, executing, and optimizing the national Terminix Canada website with B2C and B2B strategies, we can better serve their customers and increase the authority of their main corporate site. Comparing February 2022 to February 2021, we reported:

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increase in website traffic
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increase in website leads (1,510 vs 305)
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increase in website calls (PPC)
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cost-per-click (CPC) reduction
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increase in keywords ranking in the top 10

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Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

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E-commerce
website development

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Net sales increase
Nov 2021 - Dec 2021

Corporate website
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Web leads increase
Feb 2022 vs Feb 2021

When Clients Are Happy, We’re Happy

Above and beyond expectations
I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada
They think out of the box
Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

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Founder & Personal Injury Lawyer
MG Law
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We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

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Coordinator
AmeriSpec Quebec
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The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

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Merry Maids of Guelph

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