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About TABIRS

Operating on a fee-for-service basis, Toronto Acquired Brain Injury Rehab Specialists (TABIRS) provide life-changing services to those living with an acquired brain injury. Handling the most complicated and catastrophic brain injury cases in Ontario, TABIRS works solely in collaboration with Community Head Injury Resource Services of Toronto (CHIRS).

The Challenge

TABIRS came to Lime Advertising to build a strong digital presence throughout Ontario. The main objective was for the organization to grow by building provincial brand awareness and generating more leads.

At the start, there was no TABIRS website. Instead, there was only hard copy collateral distributed at trade shows, plus the separate CHIRS website.

After initial discovery sessions, it was clear that TABIRS wanted a comprehensive website to not only showcase their neuropsychologists’ expertise and competencies, but a platform that spoke directly to family members, hospital discharge planners, insurance companies, and personal injury lawyers. TABIRS needed a sharp, professional, and caring online presence, and offline stationery and trade show collateral to match.

The Solution

Lime combined branding, strategy development, organic social media strategy, and website development in a multi-faceted approach. Providing strategic consultation to the TABIRS team on a regular basis, Lime was effectively their marketing channel.

We designed a comprehensive website with highly relevant content, targeted specifically at family members, hospital discharge planners, insurance companies, and personal injury lawyers. With acquired brain injury being a highly sensitive subject area, the website tone and voice was upbeat, inspirational, and hopeful on purpose. This helped with communicating TABIRS’ mantra that there’s always life after ABI! Besides the new website, we also created new trade show collateral, aligning such materials with brand standards.

The Results

The data below shows the TABIRS website progress between 2020 and 2021.

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Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

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E-commerce
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Nov 2021 - Feb 2022

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When Clients Are Happy, We’re Happy

Above and beyond expectations

I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada

They think out of the box

Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law

Very professional

We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
Coordinator
AmeriSpec Quebec

Lime helped drive our business out of a slump

The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph