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About Picard Peanuts

Picard Peanuts is a family-owned business established in 1979. As the first family of peanut farmers in Ontario, the company has satisfied discerning taste buds for decades with different types of peanuts and other specialty confectionery all made right here in Canada.

The Challenge

Picard Peanuts came to Lime Advertising to modernize their online presence. With six retail locations scattered around Ontario, the company already had fantastic brand awareness. So much so that some customers travel for hours to frequent their iconic blue barns. However, their mission was to make their shopping experience even more convenient.

The answer? A brand-new e-commerce website where new and loyal customers can order their favourite peanuts and specialty confectionery in just a few clicks.

The Solution

Replacing an older Picard Peanuts website, without the ability to purchase online, Lime created a new desktop and mobile-friendly e-commerce site fit for the 21st century. Not only showcasing the company’s proud history of Ontario peanut farming, www.picardpeanuts.com now boasts an online shop where customers can purchase over 100 delicious products.

As part of the shop implementation, customers can pay via Visa or Mastercard through a 100% secure payment page. The new Picard Peanuts website has been received incredibly well with social media followers regularly commenting how easy it is to purchase their favourite Picard Peanuts snacks online.

The Results

The new e-commerce site was launched in November 2021. Since then, we’ve seen a number of impressive performances. The data below shows the Picard Peanuts website progress from the launch in November to February 2022.

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increase in net sales

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increase in keywords ranking in the top 3

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increase in keywords ranking in the top 10

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increase in keywords ranking in the top 20

Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

National hiring
campaign

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Facebook job
applications

National bilingual website development

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Web leads increase
Feb 2022 vs Feb 2021

Corporate website
development

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Web leads increase
Jul 2021 - Feb 2022

When Clients Are Happy, We’re Happy

Above and beyond expectations

I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada

They think out of the box

Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law

Very professional

We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
Coordinator
AmeriSpec Quebec

Lime helped drive our business out of a slump

The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph