About Picard Peanuts
Picard Peanuts is a family-owned business established in 1979. As the first family of peanut farmers in Ontario, the company has satisfied discerning taste buds for decades with different types of peanuts and other specialty confectionery all made right here in Canada.
The Challenge
Picard Peanuts came to Lime Advertising to modernize their online presence. With six retail locations scattered around Ontario, the company already had fantastic brand awareness. So much so that some customers travel for hours to frequent their iconic blue barns. However, their mission was to make their shopping experience even more convenient.
The answer? A brand-new e-commerce website where new and loyal customers can order their favourite peanuts and specialty confectionery in just a few clicks.
The Solution
Replacing an older Picard Peanuts website, without the ability to purchase online, Lime created a new desktop and mobile-friendly e-commerce site fit for the 21st century. Not only showcasing the company’s proud history of Ontario peanut farming, www.picardpeanuts.com now boasts an online shop where customers can purchase over 100 delicious products.
As part of the shop implementation, customers can pay via Visa or Mastercard through a 100% secure payment page. The new Picard Peanuts website has been received incredibly well with social media followers regularly commenting how easy it is to purchase their favourite Picard Peanuts snacks online.
The Results
The new e-commerce site was launched in November 2021. Since then, we’ve seen a number of impressive performances. The data below shows the Picard Peanuts website progress from the launch in November to February 2022.
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