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About Morgan-Williams

Since 2001, Morgan Williams International Inc. has been committed to importing the most recognizable specialty foods and grocery brands into Canada. Selling rare and sought-after overseas food to major chain stores, convenience stores and foodservice companies, consumers can find comfort in their ancestral dishes or explore cooking with different cuisines. Morgan-Williams regularly imports products from Brazil, the Netherlands, and the UK.

The Challenge

Morgan-Williams came to Lime Advertising to modernize their online presence and increase their revenue. The company already had solid brand awareness, but their mission was to make their shopping experience even more convenient. To achieve this, Lime Advertising built a new all-encompassing e-commerce website, offering customers a reliable way to order the specialty food they need in just a few clicks.

The Solution

Replacing an older Morgan-Williams website, without the ability to purchase online, Lime created a new e-commerce website to drive new modern-day business. Not only showcasing the company’s proud history of specialty food imports, the new e-commerce website allows customers to purchase thousands of products via Visa, Mastercard or Interac e-Transfer through a 100% secure payment page. This has resulted in a significant increase in the number of items being placed in shopping baskets online.

The Results

The new e-commerce site was launched in January 2022. Since then, we’ve seen a number of impressive performances. The data below compares the third quarter of 2022 to the second quarter of 2022.

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increase in net sales

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increase in the number of orders

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increase in products sold

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increase in website traffic

Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

National hiring
campaign

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Facebook job
applications

E-commerce
website development

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Net sales increase
Nov 2021 - Feb 2022

Corporate website
development

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Web leads increase
Feb 2022 vs Feb 2021

When Clients Are Happy, We’re Happy

Above and beyond expectations

I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada

They think out of the box

Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law

Very professional

We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
Coordinator
AmeriSpec Quebec

Lime helped drive our business out of a slump

The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph