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About MG Law

Based in Ottawa, Canada, MG Law is a bilingual personal injury law firm renowned for going above and beyond to help injury victims get back to living their lives. Founded by Miryam Gorelashvili in 2009, the firm has spent the past 10+ years successfully recovering thousands upon thousands of dollars for victims of many injuries. From car accidents and cycling accidents to slip and fall accidents and spinal cord accidents, the firm has the knowledge and resources to make a profound difference in peoples’ lives.

The Challenge

MG Law came to Lime Advertising to improve their website’s overall user experience to yield an increased number of conversions. A secondary goal was to more effectively answer personal injury victims’ frequently asked questions with a series of personal injury-specific web pages offering more vast and complete information.

The Solution

Lime combined art direction, copywriting, and website development in a multi-faceted approach. After performing competitor research and working closely with the client to retain their familiar colour palette, Lime developed a unique new-and-improved user experience and user interface. Throughout the new website, the advantages of choosing MG Law were emphasized more effectively with the different types of injury and areas of expertise showcased in a much more accessible fashion.

Besides these improvements, SEO optimization was performed in both English and French with page speed improvements applied to help MG Law outrank their competition. Elsewhere, Lime’s copywriting team created a series of emotional headlines to strike a genuine chord with personal injury victims, their families, and support networks.

The Results

The data below shows MG Law’s progress from 2020 to 2021.

0 %

increase in
website leads

0 %

increase in
website traffic

0 %

increase in number
of impressions

Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

National bilingual website
development & optimization

0 %

Web leads increase
Feb 2022 - Feb 2021

E-commerce
website development

0 %

Net sales increase
Nov 2021 - Dec 2021

Corporate website
development

0 %

Web leads increase
Jul 2021 - Feb 2022

When Clients Are Happy, We’re Happy

Above and beyond expectations

I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada

They think out of the box

Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law

Very professional

We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
Coordinator
AmeriSpec Quebec

Lime helped drive our business out of a slump

The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph