About MG Law
Based in Ottawa, Canada, MG Law is a bilingual personal injury law firm renowned for going above and beyond to help injury victims get back to living their lives. Founded by Miryam Gorelashvili in 2009, the firm has spent the past 10+ years successfully recovering thousands upon thousands of dollars for victims of many injuries. From car accidents and cycling accidents to slip and fall accidents and spinal cord accidents, the firm has the knowledge and resources to make a profound difference in peoples’ lives.
MG Law came to Lime Advertising to improve their website’s overall user experience to yield an increased number of conversions. A secondary goal was to more effectively answer personal injury victims’ frequently asked questions with a series of personal injury-specific web pages offering more vast and complete information.
Lime combined art direction, copywriting, and website development in a multi-faceted approach. After performing competitor research and working closely with the client to retain their familiar colour palette, Lime developed a unique new-and-improved user experience and user interface. Throughout the new website, the advantages of choosing MG Law were emphasized more effectively with the different types of injury and areas of expertise showcased in a much more accessible fashion.
Besides these improvements, SEO optimization was performed in both English and French with page speed improvements applied to help MG Law outrank their competition. Elsewhere, Lime’s copywriting team created a series of emotional headlines to strike a genuine chord with personal injury victims, their families, and support networks.
The data below shows MG Law’s progress from 2020 to 2021.
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Director of Marketing North America
Founder & Personal Injury Lawyer
Merry Maids of Guelph