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About Merry Maids

Merry Maids Canada is a nationwide network of individual cleaning franchises that offer premium home cleaning services to give people more free time in an increasingly busy world. It’s an affordable luxury that Canadians can add to their lives to make every day a little easier.

The Challenge

Merry Maids Canada came to Lime Advertising to address staffing shortfalls following the COVID-19 pandemic. Caught by surprise, the demand from Merry Maids Canada’s consumers was higher than they were able to service. Unfortunately, this resulted in Merry Maids Canada turning business away. A lack of willingness to go to work while receiving Canadian government subsidies contributed to a debilitating staff shortage.

The main objective was to enable Merry Maids Canada to recruit more cleaning staff to fulfill increased cleaning needs now that homeowners feel more comfortable letting people into their homes again. This would help the company retain more customers and allow them to service new customers too.

The Solution

The first phase of the Merry Maids Canada hiring campaign utilized link click advertisements on Facebook and Instagram. Ads were shown to social media users 1,232,828 times, with a cost per mile (per 1,000 impressions) of $3.81 and an average cost per click of $0.39. There is a range of 400 – 1,500 clicks per franchise. This outperformed expectations.

The subsequent phases of the Merry Maids hiring campaign used Facebook job ads and Indeed job ads. These operated at a higher cost across every key metric, however they enabled us to make the application process more intuitive for the applicant and allowed us to optimize the application process for conversions.

The Indeed Campaign Results

The results are showing growth from August 2021 to October 2021 for 16 Merry Maids Canada franchises.

0 *
number of Indeed ad job applications
$ 0
total cost
per franchise
$ 0
average cost
per applicant

*Does not include applications made on Merry Maids Canada websites

The Facebook
Campaign Results

The results are showing growth from August 2021 to October 2021 for 16 Merry Maids Canada franchises.

link clicks
0 *

*Does not include applications made on Merry Maids Canada websites

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Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

National bilingual website development & optimization

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Web leads increase
Feb 2022 vs Feb 2021

website development

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Net sales increase
Nov 2021 - Feb 2022

Corporate website

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Web leads increase
Jul 2021 - Feb 2022

When Clients Are Happy, We’re Happy

Above and beyond expectations
I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada
They think out of the box
Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law
Very professional
We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
AmeriSpec Quebec
Lime helped drive our business out of a slump
The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph

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