Demand Power
Based in Ontario, Canada, Demand Power supplies 100% reliable, cost-effective green power to commercial and industrial clients in-province and beyond. They improve businesses’ power reliability, with the installation of an Uninterruptible Power Supply (UPS), and reduce their costs, with smart, behind-the-meter energy storage and coincident peak demand management.
The Challenge
Demand Power came to Lime Advertising to build a strong digital presence throughout Ontario. The main objective was for the company to grow by building provincial brand awareness and generating more leads.
At the start, there was no Demand Power website. Founded in 2018, there was only word-of-mouth recognition as the company set about promoting their value proposition.
After initial discovery sessions, it was clear that Demand Power wanted a comprehensive website that effectively communicated their unique selling points of reducing clients’ electricity costs, improving their power reliability, and helping them with green initiatives. Demand Power needed a professional, informative, and educational online presence, and the social media recognition to attract their target industries.
The Solution
Lime combined strategy development, organic and paid social media strategy, and website development in a multi-faceted approach. Providing ongoing strategic consultation to the Demand Power team on a weekly basis, Lime functions as an extension of their marketing team. This includes helping to plan and then execute various marketing efforts, from print, to experiential, to digital.
We designed a corporate website with evergreen content that provides valuable insights for Demand Power’s potential customers and partners. Built with industry-specific content, this unique content helps attract targeted niches. Via social media, our approach involved tailoring ads and organic content to attract larger audiences with a direct mail campaign providing several potential leads.
The Results
The data below shows Demand Power’s website progress from the launch in July 2021 to February 2022.
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Projects That Drove Results
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National bilingual website
development & optimization
Feb 2022 vs Feb 2021
