Demand Power

Based in Ontario, Canada, Demand Power supplies 100% reliable, cost-effective green power to commercial and industrial clients in-province and beyond. They improve businesses’ power reliability, with the installation of an Uninterruptible Power Supply (UPS), and reduce their costs, with smart, behind-the-meter energy storage and coincident peak demand management.

The Challenge

Demand Power came to Lime Advertising to build a strong digital presence throughout Ontario. The main objective was for the company to grow by building provincial brand awareness and generating more leads.

At the start, there was no Demand Power website. Founded in 2018, there was only word-of-mouth recognition as the company set about promoting their value proposition.

After initial discovery sessions, it was clear that Demand Power wanted a comprehensive website that effectively communicated their unique selling points of reducing clients’ electricity costs, improving their power reliability, and helping them with green initiatives. Demand Power needed a professional, informative, and educational online presence, and the social media recognition to attract their target industries.

The Solution

Lime combined strategy development, organic and paid social media strategy, and website development in a multi-faceted approach. Providing ongoing strategic consultation to the Demand Power team on a weekly basis, Lime functions as an extension of their marketing team. This includes helping to plan and then execute various marketing efforts, from print, to experiential, to digital.

We designed a corporate website with evergreen content that provides valuable insights for Demand Power’s potential customers and partners. Built with industry-specific content, this unique content helps attract targeted niches. Via social media, our approach involved tailoring ads and organic content to attract larger audiences with a direct mail campaign providing several potential leads.

The Results

The data below shows Demand Power’s website progress from the launch in July 2021 to February 2022.

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increase in website traffic
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increase in website leads
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increase in keywords ranking in the top 3
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increase in keywords ranking in the top 10
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increase in keywords ranking in the top 20

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Projects That Drove Results

Results are the reason we wake up in the morning. They inspire us to do more great work. Since 2005, we’ve developed an excellent track record of delivering successful projects and campaigns for clients across the retail, financial, professional and technology industries.

National hiring
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National bilingual website
development & optimization

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Web leads increase
Feb 2022 vs Feb 2021

E-commerce
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Net sales increase
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When Clients Are Happy, We’re Happy

Above and beyond expectations
I worked with Lime Advertising to develop and implement a proprietary asset management system on behalf of Carlsberg Canada. The approach Lime took to develop the tool was innovative, impactful and customer focused. The team at Lime went above and beyond expectations to over-deliver on a tool utilized by the Carlsberg marketing team daily saving both time and money. They dealt with issues and recommended additions to the asset management system that helped enhance its usage. Lime became a true partner in marketing the Carlsberg brands in Canada and I recommend their work.

Nick Relph
Director of Marketing North America
Carlsberg Canada
They think out of the box
Team of excellent and sophisticated professionals who will go out of their way to meet your expectations. Unlike other companies, they think out of the box and constantly work to improve your company’s presence on the market. I highly recommend them as your marketing partner.

Miryam Gorelashvili
Founder & Personal Injury Lawyer
MG Law
Very professional
We have been dealing with Lime Advertising for several years. They are very professional and respond to our needs in a very fast time. They work every project with enthusiasm and up to our complete satisfaction! I recommend their services without any hesitation!!

Susie L'Archevêque
Coordinator
AmeriSpec Quebec
Lime helped drive our business out of a slump
The hiring campaign allowed our business to grow from a staff of fourteen to a staff of thirty-two within two months. At a time when the demand was high, and supply was low Lime helped drive our business out of a slump and back to a staffing level we were used to. We continue to have Lime run the hiring campaign with constant success. I am extremely happy with the success we have had with this partnership.

Ashley Wilson
Merry Maids of Guelph

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