By Gretchen Chen
In this digital-first era, social media has become one of the most crucial tools for small businesses like yours to reach and engage with your audiences.
From the most trending platform TikTok to the long-established media giant Facebook, where should you start? And what kind of content should you be sharing with your audiences? Do you need to run ads to grow followers?
You might feel overwhelmed, but trust me, you are not alone.
With all the new updates that are sent our way every single day, it is hard to keep up with everything. It is like running a marathon, except you can’t see where the ending is, nor are you sure whether you’re on the right track.
That’s exactly why Lime Advertising has put together this blog of tips and best practices to help small businesses make the most of their social media presence.
Growing Your Followers Organically
Having a ton of followers might make you feel like a social media superstar, but don’t be fooled. It is better to have a handful of loyal fans who genuinely care about your brand than to have 10,000 or more followers who never engage with you. Quality over quantity, am I right?
So, let’s see what your first step can be. Sending out invites to friends and professional networks is a great way to build your fanbase.
And when it comes to engagement, any engagement on your post is a plus. Like and share, send it to a friend, or click on the picture. These are the interactions that will help the algorithm to learn that this is quality content, thus appearing on more people’s news feeds.
Take Facebook for example. The current algorithm shows your content based on these three metrics:
- Who posts it
- Type of content
- The interactions of the post
People will be more likely to see posts that are published by your friends or businesses you interact with. Additionally, if you engage with video more, the more likely you will see videos on your news feed. Remember, building your fanbase takes time and a concerted effort, but it will all be worth it in the end.
Establish Well-Balanced Topics For Your Social Media Content Calendar
Have you unfollowed someone because you lost interest in what they’re sharing? We all have different interests, which is why having diverse topics for your monthly social media calendar is crucial. It is like casting a wide net to catch as much attention of people with different preferences.
For instance, I am all about fun and light-hearted educational content, while others might find hard-hitting sales tactics more interesting.
The good news is that most social media platforms are equipped with analytical tools that can help you learn your audiences better. So, don’t hesitate and start experimenting to see what your audiences truly engage with.
Mastering The Art Of Keeping Your Followers Engaged And Cared For
Doesn’t it feel nice when you have a genuine conversation with someone in real life? The same goes for online conversations too. Whether it’s a short comment or giving a thumbs-up to a follower, these little gestures go a long way in the minds of your followers.
Here’s three important things to always keep in your mind while managing your social community:
- Be quick on your feet
- Keep the conversation going
- Be authentic and true to your brand
Even when you are not able to attend to the messages, make sure you set up an automated response while you’re away.
Don’t Miss Out – Let Lime Advertising Take Your Business To The Next Level
Social media is where your consumers are. It’s where they relax, spend their time, and discover new brands and products.
Between building your social media presence and running day-to-day business operations, there’s not much time to spare. This is where Lime Advertising can take the burden off your shoulders!
Lime Advertising provides data-driven strategies to help grow your business, navigating you confidently through the ever-changing landscape of social media.
Some More Interesting Takeaway Notes
- Canada has a social network penetration rate of 89%, making it one of the world’s most connected online populations (Source: Statista)
- Instagram and Facebook are the most popular platforms. 94% of small businesses in Canada use social media for marketing at least once a month and 52% do so daily. (Source: Madeinca)
- Social media users spend an average of 1 hour and 10 minutes per day. (Source: Insider Intelligence)
- The number of active social media users has grown to 36.23 million in 2023 Canada and is now an important part of most Canadian’s daily life. (Source: The Global Statistics)