We always want to see the results of everything we do, and yes, we share that information with our clients.
No matter how much time and effort goes into a project, it’s only good if you can somehow measure its effectiveness. Campaign measurement is one of our most important criteria. If you can’t measure it, should you spend the money? From call tracking and custom codes on direct mail to monitoring click through rates and other online metrics, we work hard to create tangible and realistic measurements for brands, guiding them towards the best results possible.
Being able to see how many people visit your website, how long they stay, and if they reach out to you afterward are all measureable factors that we can provide. All this information is great for helping us better understand how your website performs. Best of all, we take what we learn and apply it to help your website perform better. This includes monitoring SEO rankings, clicks, bounce rates, impressions, position, and even user locations to see if you’re a being found by the right audience. We can even learn about the path users take on the website before submitting a form or clicking a link (aka goal/conversion flow).
As you may have already noticed, social media accounts allow you to learn about the people that follow, like, and share your content. Our team uses this data to better understand a given audience, and build ads that are more effective at breaking through all the clutter on newsfeeds.
Just like with website traffic, we can also track how many people open any eblasts you send to your customers or how many clicks an online ad receives. Seeing how your online presence performs allows us the insight we need to improve on it going forward. Depending on the source, we can learn about demographics.
You might think that direct mail pieces and printed ad spaces would be harder to track, but it’s actually fairly straightforward. In cases where it makes sense, we could use call tracking or offer codes to help monitor how a piece performs based on anyone who calls the given number or redeems a given code. These are just a couple simple ways we can measure the reach of a given printed piece.
Connect with our Lime Team to arrange a no obligation consultation, and we would be happy to show you how we can help turn your company vision into reality.